When was the last time you reviewed your headshots? Do you think they’re still relevant?

Regardless of the industry you are in, your headshots matter. How people perceive you is directly linked to the images you use to market yourself as a professional.

To help you better decide whether it might be time for a headshot update, here are a few things to consider:

1. Headshots Help Build Relationships. Want to form a stronger connection with customers or potential employers? Show them your face. A great headshot can portray your personality and authenticity more clearly and help build a great connection with your audience. Plus, if your appearance has changed in recent years, there has never been a better time to update your headshots. What people see online should be what they get in person.

2. It’s Not Just for LinkedIn. When people think headshots, LinkedIn generally jumps to mind first, but this is not the only use. Headshots can be used almost anywhere you want to promote yourself. From your business cards and website, to a flyer for an event you’re speaking at, to every email that you send – they are a worthwhile investment.

3. You Need a Professional Photographer. Before you decide to take a few selfies, consider the benefits of having professional headshots. Not only do you have a professional photographer to guide you, but the equipment and editing software that’s used makes all the difference to the end result. Let your competition use their iphones for their headshots, and elevate your brand above the pack by using a professional photographer.

Take a closer look at your existing headshots. Are you happy to keep sharing them with the world? Or is it time for an update? In today’s fast moving world, chances are that you are in need for a new headshot.

Don Evans is a professional photographer in Greensboro, NC with over 14 years experience as a professional. While he has a plethora of experience in many different photography styles, his main focus is on branding and professional headshots.