Any business sector nowadays can be a competitive space, which means you need to take full advantage of the tools you have available to you – your website and the images it hosts is one of them.
In most instances, your website is one of the first encounters a potential client will have with your company. Is it going to leave the best first impression? Will it encourage potential customers to get in touch with you?
Working with a professional photographer is one way that you can instantly turn your website into a powerful digital marketing tool for your firm.
With the right photos, not only are you making a stronger first impression, but you’re able to better convey your values and mission as a firm.
Let’s look at some of the ways that you can use professional photography to benefit your business:
Showcase your offices. If you’ve spent time designing eye-catching offices, why not show them off on your website and social media pages? This will also indicate that you take your business and the client experience seriously.
Put faces to the names. Professional headshots make clients feel more comfortable because they know who they’re communicating with and will be meeting with. Plus, with the help of a professional photographer and the right outfit, you can instantly appear more credible before a client even meets you.
Make it more personal. As much as corporation can be serious, your clients are still humans and so are you. When you work with a professional photographer, you can work a few candid shots of your team into the mix. This highlights your personalities and that your company does offer that personal touch. These shots also make for great social media content.
Create a cohesive look and feel. Anytime a potential or existing client encounters your brand online, they should immediately recognize your firm. When your brand’s visual identity is different from one platform to the next, it can affect your credibility.
Improve team morale. Organizing a team photo day is excellent for team morale. It brings everyone together in a fun and engaging way and emphasizes the fact that you’re working towards a unified goal. And when everyone’s working together, it means more potential business for your firm. Be sure to have your photographer update each of your team member’s headshots as well.
Overall, investing in a professional photography session is one of the best things you can do for your business, internally and externally.
Don Evans is a professional photographer in Greensboro, NC with over 14 years in the business. While he has a plethora of experience in many different photography styles, his main focus is on branding and professional headshots.